Table of Content

• Visions


• Missions


• Values


• Goals
• 1: People/Policy Connections
• 1.1: Growth & Opportunity Party
• 1.2: Welcoming
• 1.3: State Successes
• 1.4: Caring
• 1.5: Connections
• 1.6: Economic Ladder
• 1.7: Corporate Malfeasance & Corporate Welfare
• 1.8: Communication & Listening
• 2: Minority Engagement
• 2.1: Immigration Reform
• 2.2: Inclusivenss
• 3: Growth & Opportunity Inclusion Council
• 3.1: Statewide Initiatives
• 3.2: Outreach
• 3.3: Educational Programs
• 3.4: Future Candidates & Leaders
• 3.5: Focus Groups
• 3.6: Surrogate Training
• 3.7: Inclusiveness Education
• 3.8: Fundraising Events
• 3.9: Collaboration
• 3.10: Cultural Training
• 3.11: Minority Votes
• 3.12: Hiring & Appointments
• 3.13: Faith-Based Outreach
• 4: Hispanics
• 4.1: Communications & Political Directors
• 4.2: Message Development
• 4.3: Tolerance & Respect
• 4.4: Field Staff
• 4.5: Policy Proposals
• 4.6: Hispanic Leaders
• 4.7: Hispanic Staff & Candidates
• 4.8: Engagement
• 4.9: Hispanic Surrogates
• 4.10: Swearing-In Citizenship Teams
• 4.11: Demographic Ally Groups
• 4.12: Cultural Organizations
• 4.13: Hispanic Media
• 4.14: Political Operatives
• 4.15: Committee Members
• 5: American Asians & Pacific Islanders
• 5.1: Communications & Political Directors
• 5.2: Continuous Engagement
• 5.2: Tolerance & Respect
• 5.3: Field Staff
• 5.4: Policy Proposal
• 5.6: APA Leaders
• 5.7: Promotion
• 5.8: APA Surrogates
• 5.9: Swearing-In Citizenship Teams
• 5.10: Diversity
• 6: African Americans
• 6.1: Communications & Political Directors
• 6.2: Best Practices
• 6.3: African American Communities & Organizations
• 6.4: African American Candidates
• 6.5: HBCUs
• 6.6: Voter Contacts
• 6.7: African American Leaders
• 6.8: Promotion
• 6.9: African American Surrogates
• 6.10: Diversity
• 7: Women
• 7.1: Women's Votes
• 7.2: Training
• 7.3: Female Surrogates
• 7.4: Vision
• 7.5: War on Women
• 7.6: People & Families
• 7.7: Women Candidates
• 7.8: Listening
• 7.9: Committee Leadership
• 7.10: Women's History Month
• 8: Young Voters
• 8.1: Policy Proposals
• 8.2: Youth Liaison
• 8.3: Quarterly Discussions
• 8.4: Training & Support
• 8.5: Digital & Data Products
• 8.6: Celebrity Task Force
• 8.7: Digital Issues
• 8.8: Young Surrogates
• 8.9: College Campuses
• 8.10: Interviews
• 8.11: Advisory Committee
• 8.12: College Media
• 8.13: Advertising
• 8.14: Diversity
• 9: Data & Tools
• 9.1: Listening Sessions
• 9.2: Data Platform
• 9.3: Data Staff
• 9.4: Road Show & Training
• 10: Data Analytics Institute
• 10.1: Team
• 10.2: Advisory Group
• 11: Early & Absentee Voting
• 11.1: 2013 Campaign
• 11.2: Early Advertising
• 11.3: Ballot Security Training
• 11.4: Testing & Lessons Learned
• 12: Digital
• 12.1: Chief Technology & Digital Officer
• 12.2: Technology & Digital Teams
• 12.3: Training Programs
• 12.4: Working Group Meetings
• 12.5: User Friendliness
• 12.6: Testing
• 12.7: Training Institute
• 12.8: Fellows Program
• 12.9: Digital Campaign Colleges & Events
• 13: Candidate Recruitment
• 13.1: Minority & Women Candidates
• 13.2: Local Candidates
• 13.3: Candidate Recruitment Training
• 14: Vendor Selection
• 14.1: Vendor Qualification & Pricing
• 14.2: Audits
• 15: Data Usage Training
• 15.1: Data Usage & Analytics
• 15.2: Collaboration & Sharing
• 15.3: Data/Analytics School
• 16: Field Staff
• 16.1: All State Operations
• 17: Voter Contact
• 17.1: Testing
• 17.1.1: Pilot Project
• 17.1.2: Data Scientists
• 17.2: Local Activists
• 18: Voter Registration
• 18.1: Mobile Voter Registration
• 18.2: Registration Goals
• 18.3: Registration Follow-Up
• 19: Survey Research/Polling
• 19.1: Quarterly Meetings
• 19.2: Testing
• 19.3: Likely Voter Data
• 19.4: Cell Phone Subsamples
• 19.5: Noncooperation Rates
• 20: Media Buying & Placement
• 20.1: Training
• 20.2: Media Buyers
• 20.3: Platform Integration
• 20.4: Creative Executions & Media Weight
• 20.5: Data-Driven Media Buying
• 20.6: Bulk Data Purchases
• 21: State Parties
• 21.1: Benchmarks
• 21.2: Needs & Challenges
• 21.3: Progress, Best Practices & Successes
• 21.4: Grassroots & Coalition Building
• 21.5: Volunteers
• 22: Friends & Allies
• 1
• 23: Primary Elections
• 23.1: Preference
• 23.2: Voter Choice
• 24: TV Spending
• 24.1: Incentives
• 24.2: Ground & Field Development & Technology
• 24.3: Donor Education
• 25: Data & Technology
• 25.1: Data &Technology Improvements
• 25.2: People & Organization
• 26: Attack Response
• 26.1: Approach
• 26.2: Communications & Planning
• 26.3: Education & Information
• 27: Polling
• 27.1: Friends & Allies
• 28: Redundancies & Cooperation
• 28.1: Roles
• 28.2: Coordinator
• 28.3: Ground Game & Public Communication
• 29: Testing
• 29.1: Social Media Testing
• 29.2: Opportunities Clearinghouse
• 30: Bottom-Up Growth
• 30.1: Field Organizers
• 30.2: Vendors
• 30.3: Local Conservative Leaders
• 31: Training & Ground Game
• 31.1: Voter Registration & Grassroots Efforts
• 31.2: Training
• 31.3: Cell Phones & Email Addresses
• 32: GOP Governors
• 32.1: Successes
• 32.2: New Demographics
• 32.3: State Meeting
• 33: Opponents
• 33.1: Definition
• 33.2: Research
• 34: Ideas & Debate
• 1
• 35: Fundraising
• 35.1: Major Donor Fundraising
• 35.2: Low-Dollar Fundraising
• 35.2.1: Grassroots Fundraising Team
• 35.2.2: State Party Fundraising
• 35.2.2.1: Goals & Rewards
• 35.2.2.2: Donor Lists
• 35.2.2.3: Matching Funds
• 36: Digital Fundraising
• 36.1: Investment
• 36.2: Fundraising Integration
• 36.3: Successes & Best Practices
• 36.4: Digital Fundraising Tests
• 36.5: Third-Party Groups
• 37: Direct Marketing (Mail and Phones)
• 37.1: State Direct Marketing
• 38: Events & Surrogates
• 38.1: Surrogate Group
• 38.2: Local Finance Committees
• 38.3: Down-Ballot GOP Officials
• 38.4: State GOP Party Chairmen
• 38.5: Call Days
• 39: Fundraising Training
• 39.1: Field Finance Team
• 39.1.a: Goals & Plans
• 39.1.b: Scope of Work
• 39.1.c: Monthly Call
• 39.1.d: Vendor Calls
• 39.2: Benchmarks
• 39.3: Early Money
• 39.4: Best Practices
• 39.5: Field Fundraising Schools
• 39.6: Software Programs
• 39.7: Training Manual
• 39.7.1: Romney Campaign's Administration Shop
• 39.8: Mentor Program
• 39.9: List Exchanges
• 39.10: Direct Marketing Vendors
• 39.11: Data Modeler
• 39.12: Contests
• 40: Campaign Finance
• 1
• 41: Federal Campaign Finance
• 41.1: State Laws
• 41.2: Party-Building Programs
• 41.3: Contribution Limits
• 41.4: Party Strengthening
• 41.5: Aggregate Contribution Limits
• 41.6: Presidential Public Financing
• 41.7: National Convention Funding
• 41.8: Building Fund
• 41.9: Coordinated Spending Limits
• 41.2: State Laws & Regulations
• 41.2.1: Political Speech
• 41.2.2: Involvement
• 41.2.3: Model Legislation
• 41.2.4: Litigation
• 41.3: State Parties
• 41.3.1: Fundraising Training
• 41.3.2: Campaign Finance Schools
• 41.3.3: Website Clearinghouse
• 41.3.4: Training Opportunities
• 41.3.5: Lawyers & Compliance Specialists
• 41.3.6: Best Practices
• 42: Debates
• 42.1: Reduction
• 42.2: Additional Debates
• 42.3: Alternative & Additional Means
• 42.3.1: Test Runs
• 42.4: Primaries
• 42.4.1: Republican Convention
• 42.4.2: Primary Calendar
• 42.4.3: Winner-Take-All v. Proportionate Voting
• 42.4.4: Reorganization
• 42.4.5: On Ramp
• 42.4.6: Base Broadening