Growth & Opportunity Project

Strategic_Plan

Publication: 2013-05-15

Source: http://growthopp.gop.com/RNC_Growth_Opportunity_Book_2013.pdf

In December 2012, Republican National Committee Chairman Reince Priebus announced the Growth and Opportunity Project. As the co-chairs of the project, we were charged with making recommendations and assisting in putting together a plan to grow the Party and improve Republican campaigns. We were asked to dig deep to provide an honest review of the 2012 election cycle and a path forward for the Republican Party to ensure success in winning more elections. As requested by Chairman Priebus, we made recommendations in the following areas: 1. Messaging 2. Demographic Partners 3. Campaign Mechanics 4. Friends and Allies (Third Party Groups) 5. Fundraising 6. Campaign Finance 7. Primary Process

We met with, or spoke to more than 2,600 people, both outside Washington and inside the Beltway. We spoke to voters, technical experts, private sector officials, Party members, and elected office holders. We sought out Republicans from all ideological backgrounds. We convened in-depth focus groups with voters in Iowa and Ohio who used to call themselves Republicans, but who left the Party because they thought we weren't conservative enough or because we were too conservative. We conducted a poll among 2,000 Republican Hispanic voters. We surveyed political practitioners at the state and national level and also conducted a survey of GOP pollsters. We consulted with independent pollsters. And more than 36,000 individuals participated in our online survey to determine priorities and to identify additional volunteers for the Party. We encourage every Republican to read the report and review our findings. Our Party has an incredible opportunity on our hands, but we must seize it enthusiastically. We are confident these recommendations and others shared with the Chairman can lead to many victorious campaigns for our party. We look forward to joining our fellow Republicans in the work ahead.

Content

Visions

Missions

Values

1: People/Policy Connections

2: Minority Engagement

3: Growth & Opportunity Inclusion Council

4: Hispanics

5: American Asians & Pacific Islanders

6: African Americans

7: Women

8: Young Voters

9: Data & Tools

10: Data Analytics Institute

11: Early & Absentee Voting

12: Digital

13: Candidate Recruitment

14: Vendor Selection

15: Data Usage Training

16: Field Staff

17: Voter Contact

18: Voter Registration

19: Survey Research/Polling

20: Media Buying & Placement

21: State Parties

22: Friends & Allies

23: Primary Elections

24: TV Spending

25: Data & Technology

26: Attack Response

27: Polling

28: Redundancies & Cooperation

29: Testing

30: Bottom-Up Growth

31: Training & Ground Game

32: GOP Governors

33: Opponents

34: Ideas & Debate

35: Fundraising

36: Digital Fundraising

37: Direct Marketing (Mail and Phones)

38: Events & Surrogates

39: Fundraising Training

40: Campaign Finance

41: Federal Campaign Finance

42: Debates