36.4: Digital Fundraising Tests

Fund digital fundraising tests.

Other Information:

The RNC should fund digital fundraising tests in 2013. During our listening session over the last several weeks, we heard from many innovative vendors. The RNC should establish a quarterly fundraising challenge from vendors to propose creative online fundraising programs. The RNC could select a winner each quarter and invest a set amount of resources to test the program in a state party that is meeting RNC benchmarks. As programs succeed, the RNC should promote these with the state parties via the field finance team.

Indicator(s):

Indicator:1

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