19.3: Likely Voter Data
Re-examine "Likely Voter" screening data Other Information:
"Likely Voter" screening data collected by various firms in 2012 should be re-examined to see which voters eventually voted
and which did not, allowing a validation of the most predictive screening questions, and likely voter scales. Special attention
needs to be given to this question to ensure that we are not screening out casual interest voters who nevertheless show up
on Election Day. Screeners that are too robust, particularly during presidential cycles, have the potential to skew results
to the favor of our candidates because they exclude too many young and minority voters.
Indicator(s):
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