Documents/GOPGOP/7: Women/7.6: People & Families

7.6: People & Families

Talk about people and families, not just numbers and statistics.

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Republicans need to talk about people and families, not just numbers and statistics. Female voters want to hear the facts; many of them run the economies of their homes and understand economics better than the men in their families. But they are also the caregivers for their families. Women need to hear what our motive is — why it is that we want to create a better future for our families and how our policies will affect the lives of their loved ones. Those are things that cannot be communicated well in graphs and charts — and we need to do a better job communicating why our policies are better, while using female spokespeople to do it.

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