Table of Content

• Visions
• Vision [1]


• Missions
• Mission [1]


• Values
• Value [1] Friendship
• Value [2] Loyalty
• Value [3] Strategic Moves
• Value [4] Value Innovation
• Value [5] Utility
• Value [6] Customer Productivity
• Value [7] Simplicity
• Value [8] Convenience
• Value [9] Risk
• Value [10] Fun
• Value [11] Environmental Friendliness
• Value [12] Price
• Value [13] Cost
• Value [14] Strategy
• Value [15] Focus
• Value [16] Divergence
• Value [17] Taglines
• Value [18] Value Leaps
• Value [19] Market Reconstruction
• Value [20] New Best-Practice Rules
• Value [21] Collective Wisdom
• Value [22] Conversation
• Value [23] Big Pictures
• Value [24] Creativity
• Value [25] Motivation
• Value [26] Commitment


• Goals
• 1: Reconstruction
• Path 1: Alternatives
• Path 2: Groups
• Path 3: Buyers
• Path 4: Offerings
• Path 5: Appeal
• Path 6: Trends
• 2: Focus
• Step 1: Visual Awakening
• Step 2: Visual Exploration
• Step 3: Visual Strategy Fair
• Step 4: Visual Communication
• 3: Reach
• 3.1: New Markets
• 4: Sequencing
• 4.1: Buyer Utility
• 4.2: Pricing
• Step 1: Identification
• Step 2: Specification
• 4.3: Cost
• 4.4: Adoption
• 5: Organizational Hurdles
• 5.1: Cognitive Hurdles
• 5.1.1: Operational Problems
• 5.1.2: Disgruntled Customers
• 5.2: Resources
• 5.2.1: Hot Spots
• 5.2.2: Cold Spots
• 5.2.3: Horse Trading
• 5.3: Motivation
• 5.3.1: Kingpins
• 5.3.2: Fishbowl
• 5.3.3: Atomization
• 5.4: Politics
• 6: Execution
• 6.1: Culture
• 6.2: Start
• 6.3: Process
• 6.3.1: Engagement
• 6.3.2: Explanation
• 6.3.3: Expections