4.1: Buyer Utility

Unlock exceptional utility [and create] a compelling reason for the mass of people to buy ...

Other Information:

check whether [the] offering has removed the greatest blocks to utility across the entire buyer experience for customers and noncustomers. The greatest blocks to utility often represent the greatest and most pressing opportunities to unlock exceptional value.

Stakeholder(s):

• Buyers
  • Recognition (Performer): Recognition of the exceptional utility of the offering

Indicator(s):

Indicator:1

Content