Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue oceans ... are defined by untapped market space, demand creation, and the opportunity for highly profitable growth... Without analytic frameworks ... and principles to effectively manage risk, creating blue oceans has remained wishful thinking that is seen as too risky for managers to pursue as a strategy.
... scant work exists on building a viable alternative to existing strategic planning, which is the most essential management task ...
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