Step 1: Identification

Identify the price corridor of the mass.

Other Information:

... look first at the products and services that most closely resemble [the] idea in terms of form... understand the price sensitivities of those people who will be comparing the new product or service with a host a very different-looking products and services offered outside the group of traditional companies ... that fall into two categories: those that take different forms but perform the same function, and those that take different forms and functions but share the same over-arching objective... Listing the groups of alternative products and services allows managers to see the full range of buyers they can poach from other industries as well as from nonindustries ... The price bandwidth that captures the largest groups of target buyers is the price corridor of the mass.

Stakeholder(s):

• •  (Performer)

Indicator(s):

Indicator:1

Content