Path 4: Offerings

Look across complementary product and service offerings

Other Information:

Few products and services are used in a vacuum. In most cases, other products and services affect their value. But in most industries, rivals converge within the bounds of their industry's product and service offerings... Untapped value is often hidden in complementary products and services. The key is to define the total solution buyers seek when they choose a product or service.

Stakeholder(s):

• •  (Performer)

Indicator(s):

Indicator:1

Content