- Value [1] Friendship
- This is a book about friendship, about loyalty, about believing in one another.
- Value [2] Loyalty
- Value [3] Strategic Moves
- ... the strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of
blue oceans and sustained high performance. A strategic move is the set of managerial actions and decisions involved in making
a major market-creating business offering.
- Value [4] Value Innovation
- ... instead of focusing on beating the competition ... focus on making the competition irrelevant by creating a leap in value
for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on
value and innovation... Value innovation occurs only when companies align innovation with utility, price, and cost positions.
- Value [5] Utility
- The six buyer utility layers are: Customer productivity, Simplicity, Convenience, Risk, Fun and image, and Environmental friendliness
- Value [6] Customer Productivity
- Value [7] Simplicity
- Value [8] Convenience
- Value [9] Risk
- Value [10] Fun
- Value [11] Environmental Friendliness
- Value [12] Price
- Value [13] Cost
- ... the creation of blue oceans is about driving cost down while simultaneously driving value up for buyers.
- Value [14] Strategy
- ... value innovation is more than innovation. It is about strategy that embraces the entire system of a company's activities...
an effective blue ocean strategy ... has three complementary qualities: focus, divergence, and a compelling tagline.
- Value [15] Focus
- Every great strategy has focus ...
- Value [16] Divergence
- ... the value curves of blue ocean strategies always stand apart. By applying the four actions of eliminating, reducing, raising,
and creating, they differentiate ...
- Value [17] Taglines
- A good strategy has a clear-cut and compelling tagline.
- Value [18] Value Leaps
- Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.
- Value [19] Market Reconstruction
- ... value innovation is based on the view that market boundaries and industry structure are not given and can be reconstructed
by the actions and beliefs of industry players.
- Value [20] New Best-Practice Rules
- In the reconstructionist world ... the strategic aim is to create new best-practice rules by breaking the existing value-cost
trade-off and thereby creating a blue ocean.
- Value [21] Collective Wisdom
- ... strategic planning should be more about collective wisdom building than top-down or bottom-up planning.
- Value [22] Conversation
- ... it should be more conversational than solely documentation-driven ...
- Value [23] Big Pictures
- ... it should be more about building the big picture than about number-crunching exercises.
- Value [24] Creativity
- It should have a creative component instead of being strictly analysis-driven.
- Value [25] Motivation
- ... it should be more motivational, invoking willing commitment, than bargaining-driven, producing negotiated commitment.
- Value [26] Commitment
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