STRATEGIC PRIORITY #3: ADVOCACY / PUBLIC AWARENESS

Other Information:

Issue Statement: Archivists must take an active role in promoting the importance of archives and archivists in order to increase public support, shape public policy, and obtain the resources necessary to protect the accessibility of archival records that serve cultural functions as well as ensure the protection of citizens’ rights, the accountability of organizations and governments, and the accessibility of historical records.

Objective(s):

Desired Outcome #1: Legislative Agenda

1.a: Adoption

1.b: Issue Statements

1.c: Action Plan

Desired Outcome #2: Understanding of Stakeholders

2.a: Resource Allocators Awareness Benchmark Survey

2.b: Archive Performance Metrics

2.c: User Awareness Benchmark Survey

2.d: Communication Plan

2.e: Communication Plan

Desired Outcome #3: Public Relations Campaign

3.a: Public Relations Campaign

3.b: American Archives Month

3.c: Evaluation Mechanism

3.d: Partnerships

3.e: Sponsorship

Content