3.a: Public Relations Campaign

Working with members and public relations counsel, develop and implement a “modest” public relations campaign that uses American Archives Month, the SAA website, social networking tools, and other media to influence archives users to advocate for the value of archives and archivists.

Other Information:

(FY 2011 – FY 2014) - FOR FY 2011: Based on February 2010 Council strategic planning session and suggestion by Vogt-O’Connor, develop and implement a campaign based on the theme of “I found my [self, family, community] in the Archives.” (See also Activity 3.b.) (Gottlieb, Vogt-O’Connor, Beaumont, Brinati, PR Counsel, Schooley; September – October 2010) [Fiscal Impact: Estimated costs included in FY11 budget = PR Counsel @ $4,000, Design/Production @ $5,000, Photography @ $2,000, Printing @ $6,000, Postage/Freight @ $1,040] - Evaluate member participation in campaign. (Staff, October – December 2010) - Develop and implement mechanisms for measuring impact of campaign on public awareness of archives and archivists. (PR Counsel, Staff; October – December 2010) - FOR FY 2012 – FY 2014: Appoint a 3- to 5-person task force or committee to work with staff and public relations counsel to develop and implement a plan for an ongoing public relations campaign using available tools (e.g., American Archives Month). (Vice President, Beaumont, Brinati, PR Counsel, Task Force Members; appointments by September 2010, implementation in conjunction with annual May/June issue of Archival Outlook) [Fiscal Impact: Estimated cost for inclusion in FY12 and FY13 budgets = PR Counsel @ $5,000 plus Design/Production @ $5,000, Photography @ $2,000, Printing @ $6,000, Postage/Freight @ $1,040] - Continuously monitor and evaluate member reaction to and participation in campaign. - Implement mechanisms for measuring impact of campaign on public awareness of archives and archivists. (PR Counsel, Staff; ongoing)

Indicator(s):

Indicator:1

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