3.b: American Archives Month
Redesign American Archives Month to focus on one campaign-related activity that can be adopted or adapted by members at the
local level for the purpose of raising awareness of key audiences.
Other Information:
(FY 2011 – FY 2014) [See also Activity 3.a.] - FOR FY 2010-2011: Develop plan for “I Found [X] in the Archives” as the centerpiece
activity for AAM 2010. (Gottlieb, Vogt-O’Connor, Beaumont, Brinati, Schooley, PR Counsel; June – August 2010) [$2,000] - Research
and prepare content for “I Found [X] in the Archives.” (Brinati, Schooley, Beaumont; July - September 2010) [$2,000] - Design
PR kit and poster; produce in print and online; mail to SAA members. (Brinati, Schooley, Beaumont, Next Year’s News; July
– September 2010) - Harness social medial (Facebook, Twitter, YouTube) to supplement campaign (including video capture as
model for what members might do at local level). (Schooley, Brinati, Beaumont, Doyle; August – October 2010) - Reorganize
AAM content in Drupal to eliminate redundancy, ensure complete information. (Brinati, Schooley, Mueller; July – October 2010)
Indicator(s):
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