Table of Content

• Visions
• Vision [1]


• Missions
• Mission [1]


• Values


• Goals
• 1: Learning
• 1.1: Professional Development
• 1.2: International Conferences
• 1.3: PR Education
• 1.4: Teacher Transitioning
• 2: Community
• 2.1: Networking
• 2.2: Membership
• 2.3: PRSSA
• 3: Thought Leadership/Knowledge Sharing
• 3.1: New Technologies
• 3.2: Research
• 3.3: Thought Leadership
• 3.4: Electronic Repository
• 4: Recognize Capabilities & Accomplishments
• 4.1: Awards
• 4.2: APR for PRSA
• 4.3: Certification
• 5: Advocacy & Ethics
• 5.1: Advocacy
• 5.2: Ethics
• 5.3: Advocacy and Ethics
• 5.4: Advocacy Officers
• 6: Organizational Excellence
• 6.1: Customer Service
• 6.2: Technical Infrastructure
• 6.3: Branding
• 6.4: Analysis and Feedback
• 6.5: Governance
• 6.6: Finance