1.1: Professional Development
Respond to the market for professional development learning opportunities by delivering relevant programming through multiple
channels with competitive pricing options.
Other Information:
• Supporting Action — Further develop a segmentationframework to elevate relevancy and value — targeting PD tocareer stages,
specialization and industry.• Supporting Action — Broaden content expertise by expandingthe pool of presenters.• Supporting
Action — Provide leadership development for PRSAleaders.• Supporting Action — Market and promote learningopportunities to
customers using innovative technologiesincluding a PD blog and video/graphic narratives.
Indicator(s):
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