1.2: International Conferences

Ensure that PRSA’s International Conference offers attendees a rich, intensive learning experience including peer-to-peer networking; opportunities to explore industry products and services; and motivational and inspirational presenters and roundtable discussions.

Other Information:

• Supporting Action — Create a calendar that establishes deadlines for programming, sponsorship, marketing and other decisions earlier in the planning cycle. • Supporting Action — Recruit a mix of presenters that inspire discussion and debate including business and professional leaders as well as media and political personalities. • Supporting Action — Establish a conference theme to help create a cohesive experience for attendees. • Supporting Action — Develop a comprehensive Conference marketing plan.

Indicator(s):

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Content