Step 1: Cusotmer Identification

Identify your target customers

Other Information:

Begin by identifying your target customers. Who are they? What do they need from your agency? How, and at what times or places do they interact with your agency -- what are the "points of service delivery"?

Objective(s):

1.1: Segmentation

1.2: Prioritization

1.3: Focus

1.4: Non-Target Customers

Content