1.3: Focus

Focus on customers with high current or future value.

Other Information:

When possible, focus on customers with high current or future value -- for example, someone who frequently accesses your services. A comparable example is a frequent flier program -- airlines offer a higher level of service (such as early boarding privileges) to their frequent flyers, while still meeting the needs of their other passengers.

Stakeholder(s):

• High-Value Customers

Indicator(s):

Indicator:1

Content