1.4: Non-Target Customers

Identify the best ways to serve non-target customers.

Other Information:

To target the highest level of service to your "frequent flyers", you also need to identify the best ways to serve non-target customers, those to whom it is expensive to provide services, or those who might be better served by other means. This is a necessary part of a customer focus. One example: a fire department could discourage residents from contacting the department to remove cats from trees by charging a $20 fee for performing the service, and by advertising their busy emergency call load.

Stakeholder(s):

• Non-Target Customers: ... those to whom it is expensive to provide services, or those who might be better served by other means.

Indicator(s):

Indicator:1

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