Documents/BOS/4: Sequencing/4.1: Buyer Utility/Indicator:1

Indicator: 1

[Output]

Measurements in/of Buyer Utility

Other Information:

A buyer's experience can usually be broken into a cycle of six stages, running more or less sequentially from purchase to disposal... Cutting across the stages of buyer's experience are ... utility levers ... ways in which companies can unlock exceptional utility for buyers.

Type Target
StartDate
EndDate
Mapping
Description Locate proposed offerings on the thirty-six spaces of the buyer utility map.

Content