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Ansoff Matrix
Strategic_Plan
Start: 2012-09-23, Publication: 2013-05-16 Source: http://www.tutor2u.net/business/strategy/ansoff_matrix.htm
The Ansoff Growth matrix is a marketing planning tool that helps a business determine its product and market growth strategy.
Ansoff's product/market growth matrix suggests that a business' attempts to grow depend on whether it markets new or existing
products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies
which set the direction for the business strategy.
Submitter:
Name:Owen Ambur
Email:Owen.Ambur@verizon.net
Organization:
Name:tutor2u
Acronym:t2u
Stakeholder(s):
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