Documents/T2UAM

Ansoff Matrix

Strategic_Plan

Start: 2012-09-23, Publication: 2013-05-16

Source: http://www.tutor2u.net/business/strategy/ansoff_matrix.htm

The Ansoff Growth matrix is a marketing planning tool that helps a business determine its product and market growth strategy. Ansoff's product/market growth matrix suggests that a business' attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the business strategy.

Submitter:

Name:Owen Ambur

Email:Owen.Ambur@verizon.net

Organization:

Name:tutor2u

Acronym:t2u

Stakeholder(s):

  • Jim RileyAuthor