Start: 2012-09-23, Publication: 2013-05-16
The Ansoff Growth matrix is a marketing planning tool that helps a business determine its product and market growth strategy.
Ansoff's product/market growth matrix suggests that a business' attempts to grow depend on whether it markets new or existing
products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies
which set the direction for the business strategy.