2: Market Development

Sell existing products into new markets.

Other Information:

Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy ... Market development is a more risky strategy than market penetration because of the targeting of new markets.

Objective(s):

2.1: Geographical Markets

2.2: Product Dimensions & Packaging

2.3: Distribution Channels

2.4: Pricing Policies

Content