1: Market Penetration

Focus on selling existing products into existing markets.

Other Information:

Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives ... A market penetration marketing strategy is very much about "business as usual". The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research.

Stakeholder(s):

• Businesses

Objective(s):

1.1: Current Products

1.2: Growth Markets

1.3: Market Restruturing

1.4: Existing Customers

Content