Theme 14: Web Analytics
Standardize and use web analytics to better understand customers’ needs Other Information:
The importance of web analytics was a consistent theme throughout the dialogue. Many users expressed frustration with the
government’s efforts to implement and use web analytics to more effectively inform management decisions. Likewise, users expressed
the need for web analytics that work across channels, keep track of what a user has already done, and allow customized/personalized
presentation of content. Popular ideas within this theme include:
Objective(s):
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