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| Documents/NASACSP/3: INTERNET PRESENCE |
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MAINTAINING AND EXPANDING NASA’S AWARD-WINNING INTERNET PRESENCE Other Information: Overview: www.NASA.gov is NASA's primary website. In addition to more than 10,000 web pages with information on agency programs, it offers visitors images, videos, interactive features, and live streaming of three NASA Television channels. It is supported by a core editorial group of six at NASA Headquarters and editors from around the agency’s 10 field centers. Challenges: The main challenges www.NASA.gov faces are expanding and maintaining existing services at a time of declining resources and agency web governance issues. Funding for the primary content group has been reduced by almost 80% in FY 2012, forcing some creative solutions to meet the growing demands for space-‐related content. Background: www.NASA.gov is the agency's primary address on the World Wide Web. Traffic has grown steadily from 1995, averaging more than 100 million visits a year during the last four years. Visitors have given the site some of the highest customer-‐satisfaction ratings in the government. NASA's overall rating of 83 for 2011 is not only the highest NASA has ever received, it's much higher than the overall ratings for federal web sites (74) and all web sites (71), but it's only a step behind such well-‐known commercial sites as Google and Amazon, which have generally been in the mid-‐80s. It is easy to conclude from the survey, which is a federal government standard, that it measures agency popularity. However, that is not the case. The survey measures the user experience on the website, measuring such items as design layout, navigation, and other activities that are not directly connected to the popularity of NASA and its content of science discoveries and space imagery. For the past three years, the agency’s primary website has been recognized with the industry’s highest honor, a Webby Award. Webby Awards are presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile. Two winners are selected in each category, one by members of The International Academy of Digital Arts and Sciences, and one by the public who cast their votes during Webby People’s Voice voting. NASA.gov received top honors in the People’s Voice voting in 2009, 2010, and 2011. The website also won the award in 2003. NASA's online reach goes beyond its website. Since 2004, visitors have watched more than 50 million streams of NASA TV. The 2011 launch of STS-‐135 drew 560,000 webcast viewers alone. NASA has taken advantage of social media to become one of the most-‐followed and influential organizations on Twitter (1.4 million followers) and Facebook (578,000 "likes"). Like a growing portion of the Internet audience, NASA.gov is going mobile. There is a version of the site optimized for mobile devices, and NASA developers have released a dozen NASA-‐ related apps for smartphones and tablets. Users of those devices now make up 10 to 20 percent of the audience for major events on NASA TV. NASA has been able to do this while finding creative ways to save the taxpayers' money. Under a Space Act Agreement, Yahoo! webcast NASA TV at no cost from 2005 through the end of the space shuttle program. If NASA was forced to purchase the bandwidth NASA used under the agreement, it would have cost the agency nearly $12 million. The agency is in the process of securing another agreement to support the delivery of agency content online and to mobile devices as the new exploration initiatives move forward. Stakeholder(s): Objective(s):
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