8: Young Voters

Attracted young voters by both the message and the candidate.

Other Information:

Young voters need to be attracted to the Republican Party by both the message and the candidate. Obama was seen as "cool" in 2008, and his popularity spread like wildfire among young voters. Obama and his "Change we can believe in" slogan was a trend in 2008 to which many young Americans were attracted. In 2008 and again in 2012, the Obama campaign used young supporters as precinct captains and boots on the ground. They were enthusiastic voices bringing their friends and neighbors into the campaign. The RNC and Republican candidates need to establish the same network of committed young voters who will help spread our message.

Stakeholder(s):

• Young Voters

Objective(s):

8.1: Policy Proposals

8.2: Youth Liaison

8.3: Quarterly Discussions

8.4: Training & Support

8.5: Digital & Data Products

8.6: Celebrity Task Force

8.7: Digital Issues

8.8: Young Surrogates

8.9: College Campuses

8.10: Interviews

8.11: Advisory Committee

8.12: College Media

8.13: Advertising

8.14: Diversity

Content