7: Women

Include female voters and promote women to leadership ranks within the committee.

Other Information:

Much was written after the 2012 election regarding the Republican Party's "women" problem; these conclusions were based on both perception and data. Women are the majority of voters, making up 53 percent of the electorate in 2012. In 2012, President Obama won women by 11 points, whereas Governor Romney won married women by 11 points. However, it is important to note that 40 percent of female voters are single and that Obama won single women by a whopping 36 percent. The RNC must improve its efforts to include female voters and promote women to leadership ranks within the committee. Additionally, when developing our Party's message, women need to be part of this process to represent some of the unique concerns that female voters may have. There is growing unrest within the community of Republican women frustrated by the Party's negative image among women, and the women who participated in our listening sessions contributed many constructive ideas of ways to improve our brand with women throughout the country and grow the ranks of influential female voices in the Republican Party.

Stakeholder(s):

• Women


• RNC

Objective(s):

7.1: Women's Votes

7.2: Training

7.3: Female Surrogates

7.4: Vision

7.5: War on Women

7.6: People & Families

7.7: Women Candidates

7.8: Listening

7.9: Committee Leadership

7.10: Women's History Month

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