4.13: Hispanic Media

Invest financial resources in Hispanic media.

Other Information:

The RNC must invest financial resources in Hispanic media. In a $1 billion campaign, much less than 1 percent of the total budget was spent on Hispanic or other demographic group oriented media. At one point during the 2012 campaign, OFA was outspending us 8 to 1 in these media markets. If we are going to attract these groups to our Party and candidates, our budgets, and expenses need to reflect this importance.

Stakeholder(s):

• Hispanic Media

Indicator(s):

Indicator:1

Content