39.2: Benchmarks
Circulate state party fundraising success against key benchmarks. Other Information:
If the RNC hopes to hold state parties accountable, then it should circulate state party fundraising success against key benchmarks
such as the percentage of budget raised, actual dollars raised, cost of fundraising, prospecting, online success, etc. The
field finance team should encourage competition among state parties and reward the top-performing states. Rewards don't have
to be financial; it might be sending a top surrogate to that state or technical assistance from RNC staff to assist the state
in growing its list or online efforts.
Indicator(s):
|
