37.1: State Direct Marketing

Give state parties the opportunity to build a proper direct marketing program and train in-state staffers who can manage it.

Other Information:

A pilot program should be developed in which state parties may opt in to large mailings with certain RNC direct mail packages or techniques to take advantage of the RNC's large volume of mail over the course of at least six months. There are many logistical questions for those state parties that wish to participate (where is the database housed, who will cage the mail, who writes the copy, etc.) that would need to be worked out, but the most important aspect of this program is that the state party must assign a specific staffer to oversee these mailings and learn the process to run a proper program. Likewise, the RNC would need field finance staff to help state parties stick to deadlines, review results, and set goals. The ultimate goal is to give state parties the opportunity to build a proper direct marketing program and train in-state staffers who can manage it.

Stakeholder(s):

• GOP State Parties

Indicator(s):

Indicator:1

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