35.1: Major Donor Fundraising

Learn from how our major donor fundraising was executed in the 2012 cycle.

Other Information:

As stated in our introduction, the RNC had a record election cycle in major donor fundraising. At the start of the 2012 election cycle, the RNC had 57 active major donors, yet had 6,500-plus by December 2012. This is a result of the incredible work ethic of the RNC Chairman in making phone calls and attending events, a working national finance committee led by an aggressive RNC Finance Chairman, the Romney campaign's outstanding finance team, and teamwork between the RNC, the Romney campaign and state parties. There is much to learn from how our major donor fundraising was executed in the 2012 cycle, particularly considering this was practically a 180-degree change from the 2010 cycle. In addition, major donor club membership expanded exponentially in 2012; this includes expanded membership for Team Regents, Team 100, and the Eagles Program. Lastly, it is important to note that while the fundraising increased, the overall fundraising cost to the RNC decreased in 2012 largely due to the successful major donor fundraising.

Stakeholder(s):

• Major Donors

Indicator(s):

Indicator:1

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