29: Testing
Develop a plan for testing of organizational, voter contact, messaging, digital, data, outreach, and other efforts. Other Information:
The RNC should work with our friends and allies to develop a plan for testing of organizational, voter contact, messaging,
digital, data, outreach, and other efforts. The 2013 and 2014 elections present us with many testing opportunities in state
and local elections.
Stakeholder(s):
- Young Voters: Friends and allied groups should conduct targeted tests of messaging to young voters and attempt to empower young people via
social media with worthwhile tasks. It's important to make volunteers an important part of campaigns because they can actually
help us win elections. Our friends and allies can help us build the party from the bottom up by engaging young voters and
reinforcing that they have an important stake in elections.
- Women Ages 18 - 40: Similarly, there is minimal GOP outreach to women ages 18-40; our friends and allies can help recruit women to participate
in campaigns and run for political office. One African American woman told us, "People have to be invited. They go where they
are invited." People want to know you care, and our third-party allies can help significantly on this front.
- African Americans: Bill Calhoun of the Texas GOP added, "Don't try to get African Americans to become Republicans, but persuade them to vote
independently by voting their principles and not party affiliation." He said they will be more open to the independent pitch.
Calhoun suggested that the RNC or an allied group consider helping fund a $200,000 program to engage 300,000 African American
voters in Texas. There are many opportunities like this for our friends and allies to consider help funding, and these should
be explored and publicized.
- Hispanics: Under the leadership of Governors Martinez and Sandoval, the RGA is working with the American Action Network on a Hispanic
microtargeting effort to acquire real data that could prove constructive in campaigns going forward. This is the sort of innovation
with our friends and allies that we want to encourage.
- American Action Network
- Non-Taditional Republican Vters: To help with our messaging and connecting with non-traditional Republican voters, an allied group could produce videos of
minorities, women, and young voters explaining why they are Republicans and post them on the Internet.
Objective(s):
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