20.6: Bulk Data Purchases
Explore bulk data purchases and, to the extent legally permitted, make the latest media research data more available and affordable
for campaigns and their consultants/vendors.
Other Information:
The RNC should explore bulk data purchases and, to the extent legally permitted, make the latest media research data more
available and affordable for campaigns and their consultants/vendors. This will require an investment in additional staffing
to track and interpret the data. The RNC and the Party campaign committees should explore relationships with providers of
syndicated media and consumer research (e.g., Nielsen, Scarborough, Arbitron, MRI, Simmons, Comscore, Rentrak, CMAG, Delta,
Polaris, and others) with the intent to create greater awareness about the importance of data-driven decisions in media buying
and placement.
Indicator(s):
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