20.2: Media Buyers

Give media buyers a seat at the table with the manager, the pollster, and the ad producers in big budget campaigns.

Other Information:

This was a consistent recommendation we heard from media-buying agencies, managers and some ad producers who say that data cannot influence campaign media buys unless the person who knows the data plays a role in the decisions.

Stakeholder(s):

• Media Buyers

Indicator(s):

Indicator:1

Content