2: Minority Engagement

Sincerely engage ethnic minority voters.

Other Information:

Messaging -- America Looks Different -- America is changing demographically, and unless Republicans are able to grow our appeal the way GOP governors have done, the changes tilt the playing field even more in the Democratic direction. In 1980, exit polls tell us that the electorate was 88 percent white. In 2012, it was 72 percent white. Hispanics made up 7 percent of the electorate in 2000, 8 percent in 2004, 9 percent in 2008 and 10 percent in 2012. According to the Pew Hispanic Center, in 2050, whites will be 47 percent of the country while Hispanics will grow to 29 percent and Asians to 9 percent. If we want ethnic minority voters to support Republicans, we have to engage them and show our sincerity.

Stakeholder(s):

• Ethnic Minority Voters

Objective(s):

2.1: Immigration Reform

2.2: Inclusivenss

Content