19: Survey Research/Polling
Share information on a regular basis about sampling and weighting of samples, as well as assumptions made in interpretation
of survey research, to ensure more accurate data that can be used in allocating campaign and Party resources.
Other Information:
Responses to open-ended questions in the pollsters' survey suggest that many pollsters would welcome regular meetings with
other researchers to share best practices and pitfalls. It is important that GOP pollsters share information on a regular
basis about sampling and weighting of samples, as well as assumptions made in interpretation of survey research, to ensure
more accurate data that can be used in allocating campaign and Party resources. The significant challenge of reaching the
right mix of people on the phone may sometimes require that we dedicate more resources to ensuring that our samples accurately
reflect the electorate that will actually vote. This could mean enlisting bilingual interviewers in districts and states with
large Hispanic populations. As mentioned earlier, it also means that a significant portion of polling samples must be dedicated
to cell phones (while recognizing that auto-dialed calls cannot legally be made to cell phones). And it could mean that polls
need to be fielded over longer periods and with larger samples. In addition, more spending may be required for research into
special populations (e.g., youth, Hispanics) by Party organizations for private learning that could be shared with campaigns
and other Party committees when appropriate.
Objective(s):
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