17: Voter Contact
Understand the role of peer-to-peer contact in improving direct political communication and test every form of political communication
and contact that we employ.
Other Information:
We need to better understand the role that peer-to-peer contact has in improving direct political communication, and we need
to test every form of political communication and contact that we employ. We need to look at our methods of contact and test
each — mail, phones, door-to-door, and digital efforts, and fundraising appeals — to determine what provides the best quality
of contact and most likely conversion to actual votes... We need to demonstrate that the RNC is committed to developing and
applying research and best practices to campaigns at all levels going forward. In addition, while continuing to target voters
in "battleground states," we also need to make a concentrated and serious effort to go after new voters and that means targeting
and converting lower propensity votes in the urban core and city centers. Democrats made it clear they are now willing to
expend the resources to reach low propensity Democrat voters, and we can expect that they will continue to do so in midterm
elections. Identifying new sources of support require us to not only send the clear signal that we are reaching into new areas
to identify new potential targets but to actually act on those signals and commit resources where appropriate... To summarize,
a focus on the quality of voter contact is critical going forward. We can improve our voter contact by developing a culture
where learning and research are valued, information is shared, every form of contact is tested and measured, and our talent
pool particularly in the areas of data, digital and technology is expanded. This requires a significant reallocation of resources,
but doing so will pay significant dividends in the future and best position our Party for future wins.
Objective(s):
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