16: Field Staff

Invest in field staff operations.

Other Information:

There is a strong consensus that we have not invested the financial resources in a labor pool that can actively conduct and run "in-person" contact at the ground level. The Obama campaign budgeted its spending to ensure the most personal forms of voter contact were a priority. But they went beyond this. They gave volunteers and field staff flexibility in implementation and creativity in decision-making to get the most out of their field teams. And they acted based on information they received from volunteers through their voter contact operation. We need to write campaign plans that reflect an increased presence of field staff in states starting much earlier than we have done in the past.

Stakeholder(s):

• GOP Field Staff

Objective(s):

16.1: All State Operations

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