15: Data Usage Training

Training campaign managers and state party staff in the use of data.

Other Information:

Part of developing campaigns that can make data-driven decisions is training managers and staff to use data — from voter file data to use of data in targeting message and message delivery to use of data in fundraising and voter contact. According to our survey, when asked in what areas they would like to receive more training or education, 30 percent of all respondents chose "Data & Analytics," making it the most popular response.

Stakeholder(s):

• GOP Campaign Managers


• GOP State Party Staff

Objective(s):

15.1: Data Usage & Analytics

15.2: Collaboration & Sharing

15.3: Data/Analytics School

Content