12: Digital

Define our mission by setting specific political goals and then allowing data, digital, and tech talent to unleash the tools of technology and work toward achieving those goals.

Other Information:

Our challenge is less of a technology problem and more of a culture problem. As referenced earlier, we need to strive for an environment of intellectual curiosity, data, research, and testing to ensure that our programs are working. We need to define our mission by setting specific political goals and then allowing data, digital, and tech talent to unleash the tools of technology and work toward achieving those goals. And just as with all forms of voter contact, digital must be tested, and we must measure our rate of return. Competition is critical in all forms of voter contact. Particularly in digital, competition can inspire innovation and development of the best ideas.

Objective(s):

12.1: Chief Technology & Digital Officer

12.2: Technology & Digital Teams

12.3: Training Programs

12.4: Working Group Meetings

12.5: User Friendliness

12.6: Testing

12.7: Training Institute

12.8: Fellows Program

12.9: Digital Campaign Colleges & Events

Content