10.1: Team
Identify a team of strategists and funders to build a data analytics institute that can capture and distill best practices
for communication to and targeting of specific voters.
Other Information:
Using the GOP's data, the data analytics institute would work to develop a specific set of tests for 2013 and 2014 — tests
on voter registration, persuasion, GOTV, and voter mobilization — that will then be adopted into future programs to ensure
that our voter contact and targeting dollars are spent on proven performance. These tests should be the first order of business
of the analytics team and should incorporate pollsters, data managers, and messaging professionals at the table developing
a variety of approaches that would be subject to measurement.
Indicator(s):
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