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Documents/GOPGOP/1: People/Policy Connections |
Do a better job connecting people to our policies. Other Information: Messaging -- Some People Say, "Republicans Don't Care" -- The perception, revealed in polling, that the GOP does not care about people is doing great harm to the Party and its candidates on the federal level, especially in presidential years. It is a major deficiency that must be addressed. One of the contributors to this problem is that while Democrats tend to talk about people, Republicans tend to talk about policy. Our ideas can sound distant and removed from people's lives. Instead of connecting with voters' concerns, we too often sound like bookkeepers. We need to do a better job connecting people to our policies. Objective(s):
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