Pillar 7: Creative Outputs

Other Information:

The role of creativity for innovation is still largely underappreciated in innovation measurement and policy debates. Since its inception, the GII has always emphasized measuring creativity as part of its Innovation Output Sub-Index. The last pillar, on creative outputs, has three sub-pillars (Table 1g).

Objective(s):

Sub-Pillar 7.1: Intangible Assets

Sub-Pillar 7.2: Creative Goods & Services

Sub-Pillar 7.3: Online Creativity

Content