Sub-Pillar 7.2: Creative Goods & Services
Other Information:
The second sub-pillar includes proxies to get at creativity and creative outputs in an economy. This year, the series on national
feature films produced in a given country (per capita count) and on daily newspapers' circulation included in the past two
editions were complemented by two additional sectoral indicators: audio-visual and related services exports (as a percentage
of total services exports),22 and printing and publishing output (as a percentage of total manufactures output). 23 The fifth
indicator, creative goods exports, is aimed at providing an overall sense of the international reach of creative activities
in the country.24 In future editions of the GII, attempts will be made to include a broader sectoral coverage (music, computer
games, etc.). It will help that the UNESCO Institute for Statistics (UIS) recently launched a pilot data collection programme,
so that in a few years it will be able to supply a large range of media indicators across countries (see Box 2).
Indicator(s):
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