Step 2: Customer Desires

Determine what your customers want

Other Information:

Determine what target customers want (not just what they need right now) by considering these techniques: * online customer satisfaction surveys * phone or email survey * in-person meetings or focus groups * user testing * channel analytics (web, phone, etc.)

Objective(s):

2.1: Customer Priorities

2.2: Importance

2.3: Capabilities & Competitors

2.4: Impact

Content