2.3: Capabilities & Competitors

Determine how well your agency can meet your customers' "wants" in comparison with competitors.

Other Information:

You may think you don't have competitors, but more than likely you do, especially if you're producing consumer-related information for the public. Be mindful of who's doing similar work -- if competing organizations meet or exceed customer expectations, it changes the customer's frame of reference and increases their expectations.

Indicator(s):

Indicator:1

Content