2: Focus
Focus on the big picture, not the numbers Other Information:
... few strategic plans lead to the creation of blue oceans or are translated into action. Executives are paralyzed by the
middle. Few employees deep down in the company even know what the strategy is... most plans don't contain a strategy at all
but rather a smorgasbord of tactics that individually make sense but collectively don't add up to a unified, clear direction
that sets a company apart -- let alone makes the competition irrelevant... we have found that drawing a strategy canvas not
only visualizes a company's current strategic position in the marketplace but also helps it chart its future strategy.
Objective(s):
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