7.5: White Papers
Other Information:
To Order: The key to success with white papers is quality, talented writing, good illustration and expert articulation. If
it fails to inform, it won't get the message across and if the editorial and production quality is low, it probably won't
get read. White paper writing is an activity in which we take particular pride and have a wealth of experience. The white
paper process includes the following stages: * Agreement on structure, content and flow. * Detailed technology briefing *
Production of a complete first draft, including illustrations * Edits and production of the final draft in PDF We take a decidedly
focused approach in creating these publications. Each white paper receives the full attention of a well-respected analyst
and follows The Bloor Group methodology, which in the case of product oriented white papers involves a detailed SWOT assessment
of a product or service. This assessment takes into consideration market conditions and competition, in an effort to help
organizations articulate their unique value propositions clearly and thoughtfully. The average turnaround time is about 8
weeks. The Bloor Group also produces its own white papers as part of its Web Report-based research programs which are often
sponsored by vendors. If you are interested in commissioning a white paper or sponsoring any of the white papers produced
in our Web Reports, click on the following link to contact Mary Jo Nott.
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